A parade-in-reverse will launch the holiday season in Jamestown.
The City of Jamestown, Jamestown Renaissance Corporation, and the Chautauqua County Chamber of Commerce are partnering on a unique event this year to celebrate the holiday season and light the tree on Tracy Plaza.
The Downtown Holiday Cruise will be held from 6-7:30 on Friday, December 4. The annual tree lighting will be held via livestream and shown online and will be the prelude to a “parade in reverse.”
Businesses can register to set up a stationery “float” or display in a parking space along Third Street. Spectators will then be allowed to drive through and view the displays from 6-7:30pm, culminating with the viewing of the lit tree on Tracy Plaza where Santa will wave to children.
“We are delighted to be able to put on a safe, and socially distant event to spread some holiday cheer to our kids and families this year. I know how difficult this year has been for all, and I am excited that we are able to continue a proud Jamestown tradition in a unique way.”
Businesses and organizations that want to participate must register online and a parking space will be assigned to them. There is no cost to participate. Set-up and parking for displays will be allowed after 3pm the day of the event. Each business must provide its own power source. Displays must fit into a single parking space (approximately 8’ x 20’) and will be spaced appropriately to allow for distancing. No sales or giveaways will be allowed from parklet spots during the event.
Businesses may sign up to participate at www.chamberrsvp.org and will receive details following their registration. Businesses that already have a presence on Third Street are encouraged to light and decorate their store windows appropriately for the season.
There is no theme for the event, other than your own imagination to provide some holiday cheer.
The Resource Center’s Toys for Tots program will have collection bins available at the end of the Downtown Holiday Cruise. Any spectators who choose to do so are encouraged to bring a new unwrapped toy to donate to Toys for Tots.
This is designed to be a safe and physically distanced event for families. Downtown businesses may still be open under regular state protocols.